Avetta is an emerging software company in supply chain risk management. They contracted Adam to deliver his Gold Medal Safety keynote for a customer engagement event in Banff, Alberta, and then subsequently brought him to Houston and Las Vegas for additional client engagement events. Following these events, Adam held book sales at the back of the room, which was highly engaging. Attendees enjoyed receiving a signed copy of The Responsibility Ethic.

Kreek also participated in after-hours client engagement activities (Bowling, Golf Town).

After successful events, the sales team contracted Kreek to run a motivational sales team speech and workshop. Beyond goals and strategic deployment, Kreek spoke about the need for periodized recovery alongside hard work and the need to consciously design work-life-self balance.